It cannot be denied that we are slowly moving into the virtual world with each passing day. Most of our work happens through the virtual medium, from banking and shopping to entertainment and communication. There might come a time when we spend most of our time in the virtual world rather than the real world. Wait, is that already happening?
As architects, property designers, and developers, it is vital that you exhibit your design ideas in the best way possible so that the viewers can envision your vision. You need to make sure that through your visuals, you convey the prospects of your project with clarity. There are different mediums that you achieve this; 2D drawings and 3D models are one way, but they are deemed outdated and less accurate. That is why people heavily rely on architectural photography and 3D architectural visualisation to get the job done.
Both these mediums are effective, but if you had to choose one, we say you go for 3D Architectural Visualisation, and here is why.
Why is 3D Architectural Visualisation better than Traditional Architectural Photography?
Though both architectural visualisation and architectural photography provide good visuals, there are certain benefits of 3D visualisation that traditional photographs cannot provide.
1. Save Time
One of the major factors is time. When you don’t have much time before displaying your project in front of your clients, architectural visualisation is your best friend. You can get photorealistic 3D visuals of the project quickly and easily with advanced 3D visualisation software.
You can showcase stunning visuals without having to wait for the building to be constructed or the interior set to be completed. So why waste time waiting when you can spend it on presenting your project to clients all over the world.
2. No Limits
Photographs capture living moments; for certain elements to be in the frame, you need to have them present in front of the camera at the exact moment. Due to this requirement, a photograph has certain limits to what it can bring into the frame.
But with 3D architectural visualisation, there is no such thing! You can create stunning visuals of any desired concept, background, lighting, etc. With computer-generated images, there are no limits to what you can create and showcase to your customers.
3. Marketing Benefits
Being the first in the market gives you tons of benefits. You get to make a strong impression on the customers and increase your brand recognition. It also helps you build a connection of trust with your clients and set a standard in the market. With architectural visualisation, you can start showcasing images in the marketing even before the construction has begun and reap all these benefits. You can raise interest in your project in the market and increase your sales. But with architectural photography, you have to wait for months to get a visual of the final property, and you will miss out on this opportunity of marketing your property early.
4. Easy Revisions
With 3D visualisation of your property, you get the liberty to make multiple changes or alter the layout of the visual entirely. You can rework the lighting, decorations, shadows, and many more without restrictions. You have entire control over your final visual whereas, with photography, you can make only a few modifications. There are only certain changes that can be made once an image is captured in the camera.
5. Detailed Visuals
With architectural photography, you can sometimes miss out on certain features of the property that could be captured by the camera. These features might be the highlight of your design, but due to the limitations of the camera, it fails to show up in the frame.
But with 3D architectural visualization, you can make sure that your final visual highlights every detail of your project from all possible angles and perspectives. You can make sure that the selling features of your design are seen in detail in the final image.
6. Let Your Creative Juices Flow
Every customer in the market is on the hunt for something new and creative; they are looking for designs they haven’t seen before.
3D visualisation gives you the liberty to be creative. You can make any scene of choice without having the burden of setting it up physically. From wall décor and floorings to furniture and lighting; anything can be created in the way you desire. Want to make your furniture float without any harnesses; 3D visualisation software can easily do it for you.
With photography, you can achieve something similar, but that’ll require a lot of assistance from CGI itself. Creativity in photography is limited depending on what is physically possible. So why do you have to restrict your creative juices? Let it flow and do its magic with architectural visualisation.
So What Should Be You Final Choice?
It is fairly obvious which of the two is a better option for you. 3D architectural visualisation provides you with a variety of options and flexibility, all at a quick and easy process with affordable prices.
If you are still using architectural photography for your property, now is the time to make a switch. Experience our 3D Architectural Visualisation Services and take the benefit of technological advancements!
Frequently Asked Questions
3D architectural visualization involves creating computer-generated images of buildings and spaces, providing photorealistic visuals of a project before it is physically constructed. On the other hand, architectural photography captures real-life moments and images of completed buildings or spaces.
With 3D architectural visualization, you can generate realistic visuals quickly and easily using advanced software. You don’t need to wait for the construction to be finished or the interior to be set up, allowing you to present your project to clients worldwide without delays.
Yes, 3D architectural visualization has no limits when it comes to creating visuals. You can showcase any desired concept, background, lighting, or design.
With 3D architectural visualization, you have the liberty to make multiple changes or alter the visual entirely.
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Alex Smith is a content writer at RealRender3D, writing informative articles on 3D rendering, interior design, architecture, and related topics.
With over 15 years of experience at top UK architecture and interior design firms, Alex leverages his expertise to write engaging content educating readers on AEC industry trends and best practices.
Connect with Alex at firstname.lastname@example.org.