Property CGI is the future of property marketing
Property CGI are becoming more popular due to the rise of virtual property tours. Since the 2020 pandemic, people are more likely to look at 3D house renderings instead of those clumsy photos taken from awkward angles. According to data, real estate agents who used Virtual Home Staging to market their properties sold quickly and at a higher price as they attracted a larger audience by using 3D renders to show off their properties
Virtual property tours allow people to take a walk through your property before they've even viewed it in real life. This increases brand awareness helps increase trustworthiness and builds rapport with potential buyers or tenants.
If you want to stay ahead of your competition, then it's essential that you invest in 3D renderings as part of your marketing campaign.
Have a look at our stunning photorealistic property 3D Renders here.
How property marketing with Property CGI works
A 3D render or property CGI is a computer-generated illustration of a property. It can either be used as a stand-alone piece, or it can be incorporated into an advert to help sell your property.
The process of making a Property CGI involves taking photographs and measurements from the property, then creating 3D Models & rendering them with the materials in the software. The final result will look like photography, but it’s actually based on the original images used for the design process.
3D renders are great for marketing properties because they allow you to show potential buyers what their new home will look like with furniture in place before they move in, so there are no nasty surprises when they move in!
Why use property CGI as opposed to photography
Property CGI is a cost-effective way to show your homes or apartments.
Cost: Property CGI are much cheaper to create than photography, as they require less time and labor. On top of that, you don't need to pay for studio space or equipment rental.
Use at the initial stage: You can use the 3D renderings in marketing materials during the early stages of development when you don't have any photos yet (e.g. before construction). This is especially useful when working with a new developer who doesn't have the resources to get high-quality photography done right away.
Showcase properties still under construction: The most obvious use case is showing properties that aren't finished yet but already have interested buyers on board. Accurate lighting, textures, and colors recommended by architects and designers will help beat out the competition even if all other things were equal!
Need 3D renders before starting the construction or for property marketing?
3D renders add value to your property marketing
3D renders can add value to your property marketing. If you want to stand out from the competition, Property CGI will help you achieve this. Here are some of the key benefits:
Better engagement - people love to look at beautiful things and are more likely to engage with them on a deeper level. They also appreciate the effort that has gone into creating something so beautiful for them.
Better photo-realistic visuals - 3D renders offer an incredibly accurate representation of how your property will look once it is built or renovated and this enables you to create better marketing material such as brochures and ads which in turn helps increase sales.
A better design process - using 3D renders during the design phase means that any errors or problems can be identified before they become too costly or problematic causing delays in production schedules which would have been avoided with virtual reality technology like Unreal Engine 4 (UE4). This also means that clients get exactly what they want without having any surprises later down the track!
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Best practices for property marketing with 3D renders
3D renders can be a valuable tool in your marketing arsenal. Here are some best practices to follow:
Use 3D renders as early as possible in the design process. The more time you have to work with your client, the better. You’ll have the opportunity to fine-tune the renderings based on their feedback without causing delays for other aspects of the project.
Use 3D renders in conjunction with other marketing materials. People need a visual reference point for what they’re buying, so it may be useful to include these images along with floor plans and even videos that show how large spaces function inside a building or complex (like this one).
Get professional help if needed! Not everyone has access to equipment or software that allows them to create quality images like this; however, most designers should know someone who does!
Property CGI is excellent property marketing material
It is a great way to show what your property will look like, and it is cost-effective. It can be used both before and after the building has been constructed, meaning that you can use it for marketing purposes even if the property has not yet been built. It also allows you to use your imagination in order to imagine what could be done with the space once it has been decorated and furnished.
The advantages of using CGI for real estate are numerous; one of them being that there are no restrictions on location or time when creating this type of image. This means that you can create an image anywhere in the world at any time! The possibilities are endless when creating CGI content because there are no limitations on what type of property or location is used as inspiration for your renderings – from villas in St Tropez all the way through until skyscrapers in New York City; everything’s possible!
Another advantage about using 3D renderings is how quickly they allow you to create images without having to go through lengthy processes such as shooting photographs or filming videos first - which would require traveling around locations repeatedly just so they could get some good shots (and sometimes this might not even work out anyway). With 3D rendering technology used today instead, however - all these issues disappear since we don't need anything else other than our imaginations plus some basic software programs such as Adobe Photoshop CS6 or Autodesk Maya which means no more wasting money either!